The Brief:Â Earlier this year we were approached by the German region of Oakley to create a new sub-brand logo for a B2C (Business to Consumer) activation event taking place in Munich targeting road, mountain and gravel cyclists which included rideouts, workshops, talks and parties. It needed to be transferable to other regions as well, […]
Read MoreHave you noticed that more and more direct-to-consumer (D2C) brands are embracing minimalistic design? Sure, there are still lots of brands out there who use more complicated designs filled with lots of colors, images, and information. But minimalist design is becoming the go-to choice for many D2C brands. The reasons why are both practical and […]
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