The Brief:Â Earlier this year we were approached by the German region of Oakley to create a new sub-brand logo for a B2C (Business to Consumer) activation event taking place in Munich targeting road, mountain and gravel cyclists which included rideouts, workshops, talks and parties. It needed to be transferable to other regions as well, […]
Read MoreIn the dynamic and ever-changing landscape of the restaurant industry, Chief Marketing Officers (CMOs) face a multitude of challenges. To succeed in this competitive environment, CMOs must leverage design-driven solutions that address the evolving needs of consumers while differentiating their brand from the competition. In this blog post, we explore key challenges faced by CMOs […]
Read MoreIn the world of marketing, storytelling has emerged as a powerful tool to captivate audiences and forge deep connections between brands and consumers. It allows marketers to go beyond product features and benefits, and instead, communicate the brand’s purpose and values. A compelling brand story can resonate with customers on an emotional level, creating a […]
Read MoreThere’s a lot of work that goes into creating online content, and it’s important to have clear brand guidelines to ensure that all the content on your website, social media accounts, and other channels reflects the same style. A strong and recognizable brand identity can help you stand out from the crowd, build trust with […]
Read MoreHave you noticed that more and more direct-to-consumer (D2C) brands are embracing minimalistic design? Sure, there are still lots of brands out there who use more complicated designs filled with lots of colors, images, and information. But minimalist design is becoming the go-to choice for many D2C brands. The reasons why are both practical and […]
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