Insights

Advertising concept for Rolex

October 31, 2023 No Comments

Some conceptual advertising ideas we had for Rolex. The idea here is to go against the grain of the usual celebrity endorsed product and focus on the meaning the product has on your arm. This idea sparked quite a bit of debate online regarding status and ego and whether or not that was right for the brand. Our thinking here was that there is more to Rolex than just a watch, if we’re honest it is about what it means to wear the watch, how it is a symbol of something (wealth/success etc) and we wanted to play on that in

Oakley Bike Garage

October 2, 2023 No Comments

The Brief: Earlier this year we were approached by the German region of Oakley to create a new sub-brand logo for a B2C (Business to Consumer) activation event taking place in Munich targeting road, mountain and gravel cyclists which included rideouts, workshops, talks and parties. It needed to be transferable to other regions as well, having an international look and feel to express the vibe of the main brand, experiences and products, in a monochrome colour scheme. The Design Approach: We provided three concepts, and have showcased the two unchosen routes here. Of course, we went over and above providing

Injecting Creativity into Digital Marketing

September 23, 2023 No Comments

The way we do digital marketing is changing fast. Old methods of tracking people and showing them ads online are going away. This means brands need to think of fresh, creative ways to get noticed. The Changing Digital Landscape The internet is changing. Before, companies could easily track what people did online and show them ads based on that. But now, it’s harder to do so because of privacy rules. This change means brands need to find new ways to connect with people online. Why Creativity is the Game-Changer With so many ads and messages online, it’s easy for people

What Out of Home Advertising Really Means

July 6, 2023 No Comments

In a digital age dominated by online ads, pop-ups, and social media campaigns, one might think traditional forms of advertising have taken a back seat. But that’s far from the truth when it comes to Out-of-Home (OOH) advertising. OOH has not only held its ground but has also evolved with the times, offering brands unparalleled advantages in reaching their target audiences. What is OOH Advertising? OOH advertising, or Out-of-Home advertising, refers to any advertising that reaches consumers when they are outside their homes. This includes billboards, bus and taxi ads, transit station posters, airport displays, kiosks, and even digital signage

The Anatomy of a Winning Display Ad Creative

July 6, 2023 No Comments

As a marketer, you know that compelling display ads are essential to boosting conversions and revenue. However, creating an ad that resonates with your target audience and motivates them to take action is easier said than done. It requires an understanding of human psychology and what makes people tick. When done right, a high-performing display ad creative becomes an art form in itself. In this article, we will dissect the anatomy of a winning display ad creative. You will learn a proven formula for crafting visually stunning ads with persuasive copy that capture attention, spark interest, and drive clicks. With

Advertising concept for Rolex

Oakley Bike Garage

Injecting Creativity into Digital Marketing

What Out of Home Advertising Really Means

The Anatomy of a Winning Display Ad Creative

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