In an era where ‘old’ has become the new beacon of fascination across various aspects of our lives—be it in our culinary choices, fashion preferences, or even our television selections—the resonance of nostalgia is undeniable. A testament to this trend is the surge in sales of archival fashion, with a staggering 439% year-on-year increase reported by TheRealReal, a leading resale platform. The question arises: Should established brands simply anchor themselves in their past to ride this wave of nostalgia? The answer, however, is a nuanced one. Heritage, once defined by a classic aesthetic or storied history, now demands a more

Last week, our project manager David got out of the studio and headed down to SLIDE Outdoor Tradeshow in Telford as part of a more proactive approach to the business. It’s so satisfying seeing tangible things after we’ve designed them on our monitors, including lightbox images on the Oakley stand and catalogues that have been printed up, as well as being able to see and hold the helmets, goggles and lenses that we work with digital images of on a regular basis. There were other benefits to the day too:  Existing Relationships – About 30 seconds after getting through the entrance, he was

Some conceptual advertising ideas we had for Rolex. The idea here is to go against the grain of the usual celebrity endorsed product and focus on the meaning the product has on your arm.  This idea sparked quite a bit of debate online regarding status and ego and whether or not that was right for the brand.  Our thinking here was that there is more to Rolex than just a watch, if we’re honest it is about what it means to wear the watch, how it is a symbol of something (wealth/success etc) and we wanted to play on that in