Advertising concept for Rolex

Some conceptual advertising ideas we had for Rolex. The idea here is to go against the grain of the usual celebrity endorsed product and focus on the meaning the product has on your arm. 

This idea sparked quite a bit of debate online regarding status and ego and whether or not that was right for the brand. 

Our thinking here was that there is more to Rolex than just a watch, if we’re honest it is about what it means to wear the watch, how it is a symbol of something (wealth/success etc) and we wanted to play on that in a way that wasn’t expected.