Sustaining Heritage Brands in the Now

In an era where ‘old’ has become the new beacon of fascination across various aspects of our lives—be it in our culinary choices, fashion preferences, or even our television selections—the resonance of nostalgia is undeniable. A testament to this trend is the surge in sales of archival fashion, with a staggering 439% year-on-year increase reported […]

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Everyday Something visit Slide 2024

Last week, our project manager David got out of the studio and headed down to SLIDE Outdoor Tradeshow in Telford as part of a more proactive approach to the business. It’s so satisfying seeing tangible things after we’ve designed them on our monitors, including lightbox images on the Oakley stand and catalogues that have been printed up, as […]

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Advertising concept for Rolex

Some conceptual advertising ideas we had for Rolex. The idea here is to go against the grain of the usual celebrity endorsed product and focus on the meaning the product has on your arm.  This idea sparked quite a bit of debate online regarding status and ego and whether or not that was right for the […]

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Oakley Bike Garage

The Brief:  Earlier this year we were approached by the German region of Oakley to create a new sub-brand logo for a B2C (Business to Consumer) activation event taking place in Munich targeting road, mountain and gravel cyclists which included rideouts, workshops, talks and parties. It needed to be transferable to other regions as well, […]

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