Advertising concept for Rolex

Some conceptual advertising ideas we had for Rolex. The idea here is to go against the grain of the usual celebrity endorsed product and focus on the meaning the product has on your arm.  This idea sparked quite a bit of debate online regarding status and ego and whether or not that was right for the […]

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Northely was hardly able to cover it and seemed ready to slide off any moment his many legs, pitifully thin compared