Ted is an innovative startup that offers a personalized dog walking service along with wellness toolkits, enabling your furry friend to embrace the Ted lifestyle!

Our task was to create a distinctive brand for this business, aiming to stand out from local competitors, avoid any resemblance to other brands sharing a similar name (since TED is used by multiple businesses), and effectively convey the concept of ‘wellness’ for dogs.

The chosen approach revolved around warmth, enjoyment, and approachability, utilizing a captivating character-based illustration style and unique typography. As a result, we developed a brand that intimately reflected the founder and her beloved companion Chewy, positioning him as the face of the brand itself!