Collaborating closely with Oakley Germany, we embarked on an exhilarating journey to craft the identity for Oakley Bike Garage 2023. Our collaborative process began with an intensive design sprint, where we delved into a plethora of concepts. After meticulous exploration, we arrived at a distinct vision—an identity that exudes cleanliness, minimalism, and versatility.

With a seamless integration into the Oakley brand, our chosen approach offers a harmonious blend, ensuring the identity seamlessly adapts to a diverse array of outputs. From digital platforms to physical touchpoints, our design effortlessly encapsulates the essence of Oakley Bike Garage 2023.