In 2021 we worked with Oakley to develop a looping logo/brand animation for the MotoGP event in Mugello. The animation had to convey a sense of speed and power without too much distraction from the logo itself. We achieved this through a subtle breaking up and reconstruction of the logo at speed.
The animation appeared on global tv networks – drawing attention to the brand on specific corners of the circuit and pit lane.
We also created an additional edit with sound, working with our friend and music producer Chris Bussey to take it up a level.