For Bundobust’s exclusive launch of their unique “sticky” IPA called CHIPA, we were entrusted with the task of crafting a custom typography design.

Given the beer’s description as “sticky,” we recognized the visual significance and embarked on creating hand-drawn lettering with a distinctive sticky and dripping aesthetic. The result was a bold, relevant, and playful typographic style.

The project encompassed a comprehensive implementation plan, ensuring a seamless launch across printed materials such as keg badges, posters, and out-of-home advertisements, as well as diverse social media posts.