Swaledale Butchers

Swaledale Butchers supports small-scale farmers, promotes heritage and native livestock breeds, and supplies sustainable, traceable meat across the UK. Our task was to develop their brand, visually representing their premium product, commitment to suppliers, and traditional butchery skills. We used visual references to butchery, a premium color scheme, and a contemporary twist on traditional typography. Additionally, we enhanced the contrast, saturation, and details of the images to showcase the meat’s quality. Throughout the e-commerce site, we incorporated a visual link to the countryside by using the logo as a mask, connecting the brand to the land. Swaledale expands its online presence through collaborations with chefs, brands, and online communities, maintaining a strong brand identity.